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TACO BELL | STEAL A BASE, STEAL A TACO

In 2015, Taco Bell brought back its popular "Steal a Base, Steal a Taco" during the MLB World Series to help boost sales and attract new customers. Aligning with MLB provided a wider audience and helped to create anticipation around the first moment a player would successfully steal a base - and therefore steal a (free) taco for all of America. 

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