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TACO BELL | STEAL A GAME, STEAL A TACO

After the success of World Series Steal a Taco, Steal a Base, Taco Bell tested out its popular "Steal a Taco" campaign during the NBA Finals and saw a wildly positive response, resulting in increased sales and brand sentiment. The anticipation which team would be the first to steal a road game win - and therefore steal a (free) taco for all of America - helped NBA fans to remain engaged throughout the lengthy finals schedule.

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