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TACO BELL | LIVE MÁS HYSTERIA
After several years of the expected NBA Buzzer Beaters program Live Mas Hysteria was created in response to Taco Bell's interest in seeking a fresh outlook on increasing consumer engagement through contractual digital, social and media assets. A sweepstakes was created to celebrate the most passionate fans in the NBA where the winners receive complimentary tickets to the NBA Finals to cheer on their team.
NBA Live Mas Hysteria Microsite
In partnership with the NBA
Live Mas Hysteria Logo
Live Mas Hysteria Sponsor Ad
Media integration on TNT
Live Mas Hysteria Social Entry
Contest entry via social media
Live Mas Hysteria Social Entry
Contest entry via social media
Live Mas Hysteria Social Entry
Contest entry via social media
Live Mas Hysteria Customized Prize
Live Mas Hysteria Customized Prize
Live Mas Hysteria Customized Prize
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