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TACO BELL | VR ARCADE
Taco Bell hosted its first ever pop-up shop in Manhattan to coincide with the launch of the new SONY PlayStation VR $5 Big Box sweepstakes. The VR Arcade provided an opportunity to promote the release of the $5 Box in-stores and provide both media and consumers the first opportunity to demo the new headset. before it was available to the public.

VR Arcade Pop-Up Store

VR Arcade Interior

Taco Bell $5 Big Box

Taco Bell $5 Big Box with VR Headset

VR Arcade GIF

VR Arcade PlayStation Demo Pod

3D LED $5 Big Box

VR Arcade GIF

Campaign slogan integrated into deco

FutureManGaming demos PlayStation VR

Consumer demos PlayStation VR

VR Arcade Interior

VR Arcade GIF

PlayStation Demo inside the VR Arcad

Consumer demos PlayStation VR

VR Arcade Decor

$5 Box VR Advertisement

VR Arcade GIF
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